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Download on the App Store badge as of 2017While originally developing iPhone prior to its unveiling in 2007, Apple's then- CEO Steve Jobs did not intend to let third-party developers build native apps for iOS, instead directing them to make web applications for the Safari web browser. As of 2020 , the store features around 1.8 million apps.While Apple touts the role of the App Store in creating new jobs in the "app economy" and claims to have paid over $155 billion to developers, the App Store has also attracted criticism from developers and government regulators that it operates a monopoly and that Apple's 30% cut of revenues from the store is excessive. The number of apps peaked at around 2.2 million in 2017, but declined slightly over the next few years as Apple began a process to remove old or 32-bit apps that do not function as intended or that do not follow current app guidelines. Apps can be downloaded on the iPhone, iPod Touch, or the iPad, and some can be transferred to the Apple Watch smartwatch or 4th-generation or newer Apple TVs as extensions of iPhone apps.The App Store was opened on July 10, 2008, with an initial 500 applications available. The store allows users to browse and download apps developed within Apple's iOS Software Development Kit.District Judge Phyllis Hamilton, who was presiding over Apple's case against Amazon, said she would "probably" deny Apple's motion to stop Amazon from using the "App Store" name. Trademark on the term "App Store" in 2008, which was tentatively approved in early 2011. However, Apple applied for a U.S. Initially apps could be free or paid, in 2009 Apple added the ability to add in-app purchases which quickly became the dominant way to monetize apps, especially games.After the success of Apple's App Store and the launch of similar services by its competitors, the term "app store" has been adopted to refer to any similar service for mobile devices. On July 11, the iPhone 3G was released and came pre-loaded with support for App Store. The iPhone App Store opened on July 10, 2008. In December 2017, Apple revamped its search ads program to offer two distinctive versions "Search Ads Basic" is a pay-per-install program aimed at smaller developers, in which they only pay when users actually install their app. Search ads were expanded to Canada, Mexico and Switzerland in October 2017. Apple expanded search ads to the United Kingdom, Australia and New Zealand in April 2017, along with more configurable advertising settings for developers. The ads, shown at the top of the search results, are based strictly on relevant keywords, and are not used to create profiles on users. In October 2016, in an effort to improve app discoverability, Apple rolled out the ability for developers to purchase advertising spots in App Store to users in the United States. Issues included consumer "boredom", a lack of app discoverability, and, as stated by a report from 2014, a lack of new app downloads among smartphone users. Apple also offered an iTunes Affiliate Program, which lets people refer others to apps and other iTunes content, along with in-app purchases, for a percentage of sales. The functionality was officially enabled on Mawhen iOS 10.3 was released to users. In January 2017, reports surfaced that documentation for a new beta for the then-upcoming release of iOS 10.3 detailed that Apple would let developers respond to customer reviews in the App Store, marking a significant change from the previous limitation, which prevented developers from communicating with users. "Search Ads Advanced" is a new name given to the older method, in which developers have to pay whenever users tap on their apps in search results, along with unlimited monthly budgets. In September, version 12.7 of iTunes was released, removing the App Store section in the process. Prior to September 2017, Apple offered a way for users to manage their iOS app purchases through the iTunes computer software. The new design features a greater focus on editorial content and daily highlights, and introduces a "cleaner and more consistent and colorful look" similar to several of Apple's built-in iOS apps. In September 2017, App Store received a major design overhaul with the release of iOS 11. In September 2019, Apple launched Apple Arcade, a subscription service for video games within the App Store.In March 2020 Apple made "Sign in with Apple" mandatory for any apps that use third party logins (such as signing in with a Google account, etc.) As part of the new App Store guidelines, the deadline for developers to implement the feature was April 30. On New Year's Day 2018 alone, customers made $300 million in purchases. During the week starting on Christmas Eve, a record number of customers made App Store purchases, spending more than $890 million in that seven-day period. On January 4, 2018, Apple announced that the App Store had a record-breaking holiday season according to a new press release. In December 2017, Apple announced that developers could offer applications for pre-order, letting them make apps visible in the store between 2–90 days ahead of release. Additionally, governments such as in China, India and Russia have increasingly required Apple to remove specific apps, with the threatened removal of some apps often becoming part of geopolitical feuds. In December 2020, Apple announced that they would introduce a "Small Business Program" which lowers Apple's revenue cut for app developers making less than USD 1 million per year from 30% to 15%. A conflict between Epic Games, the creator of the Fortnite game and Apple led to the lawsuit Epic Games v. Best mac cleaner free downloadIt also contains an iPhone simulator to mimic the look and feel of the device on the computer while developing. The SDK contains sets giving developers access to various functions and services of iOS devices, such as hardware and software attributes. It is not available for Microsoft Windows PCs. It is a free download for users of Mac personal computers. Other companies have also created tools that allow for the development of native iOS apps using their respective programming languages. Combined with Xcode, the iOS SDK helps developers write iOS apps using officially supported programming languages, including Swift and Objective-C. In order to test applications, get technical support, and distribute apps through App Store, developers are required to subscribe to the Apple Developer Program.
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